Become a Heartland Mattress Retailer

We’re not one of the biggest mattress companies, but we’re working to be one of the best

If you’re looking for a quality product and a company that remembers your name, we’d like to hear from you.

Do you have a mattress or furniture store? Are you looking to add to your product line? At Heartland, we are excited to build new relationships. Take the first step by requesting our retailer guide.

As we often say when talking with our partners, “We’ll take care of you so you can take care of your customers.”

Retailer benefits

  • Quality products to complement your business
  • Direct-ship available
  • Protected sales territories
  • As a wholesaler, we do not compete with our retailers
Picture of Heartland's new Retailer Guide

Service that knows your name

You know the names of the big mattress brands, but do they know yours? Our Old-World traditions have taught us to value people. We know that our best results come from serving and supporting our retailers.

  • Helpful resources
  • Retailer education
  • Personable communication
heartland mattress booth display at NIWA

Quality handcrafted mattresses

Since 2009, our family-owned business has been known for durable mattresses that promote restful sleep. We have options for nearly every budget and sleeping preference.

  • Top-tier, US-sourced components
  • Each mattress made by hand
  • 15-year warranty
Indulgence mattress in a modern bedroon by heartland mattress
Heartland Mattress icon

What our retailers say

Heartland Mattress Blue Lettermark

What our retailers say

Ready to move forward?

Request our Retailer Guide

New Retailer Form

Retailer FAQ

Your mattresses could be a good fit for my furniture store, but I don’t know the mattress industry. Do you offer training?

Yes! We had a lot of help when we first started, and we are thrilled when we can help others. Our goal is to help our retailers so they can help their customers. When possible, we make periodic visits to your location. We also are happy to speak by phone, and we have created several resources that we will provide you.

We value our retailer relationships and make ourselves available. We will either answer when you call, or we will call back as soon as we can.

We will make a mattress that is not a standard size, but we do not alter the components of a mattress.